Website clarity
Strong provider and service depth. Opportunity is sharper conversion paths by condition, location, and urgency.
Prepared for Reconstructive Orthopaedics of Central Florida
Turn clinical excellence into the most visible orthopaedic growth engine in North Florida.
RECO already has the hard part: respected providers, advanced surgical capability, two Central Florida access points, and a patient-first reputation. BSI's job is to convert that trust into measurable visibility, faster appointment demand, and a command center that shows what is working every day.
AI and access layer
Patients do not wait on business hours, pain does not follow a schedule.
BSI can give RECO a front-desk intelligence layer that captures appointment intent, workers' compensation questions, service-line needs, and after-hours inquiries without letting high-value demand slip.
Voice agent concept
“RECO Assist”
A compliant intake and routing assistant designed to collect non-diagnostic appointment context, identify location preference, and send a warm handoff to the team.
Caller: I need to see someone for shoulder pain after a fall.
RECO Assist: I can help route that. Are you closer to Ocala or Lady Lake, and is this related to a workers' compensation claim?
Digital health assessment
The care is high-caliber. The digital system should match it.
Local SEO surface area
Ocala and Lady Lake signals exist. More service-location pages can capture joint replacement, shoulder, PRP, trauma, and workers' comp intent.
Automation readiness
Request flows are present. The next layer is intelligent intake, lead source tracking, callback prioritization, and dashboard visibility.
Trust foundation
Provider credentials, community roots, and advanced surgery capabilities create a strong basis for premium positioning.
Market intelligence
RECO can own the middle ground between urgent orthopaedic need and advanced reconstruction.
The market rewards practices that make the patient path obvious: “Where do I go, who can help, how fast can I be seen, and why this team?” RECO has the clinical answers. BSI will make those answers visible in local search, paid capture, review assets, and follow-up automation.
OcalaPrimary local authority and provider familiarity.
Lady LakeAccess point for The Villages and surrounding demand.
Service linesJoint replacement, sports medicine, trauma, shoulder, PRP, imaging.
Growth plan
A phased system built around appointment demand, not vanity traffic.
Local search architecture
Build service-location pages for Ocala and Lady Lake around high-intent categories such as knee replacement, shoulder pain, rotator cuff tears, PRP, and workers' compensation.
Conversion and intake
Restructure calls to action so every patient path ends in a tracked request, call, portal action, or appointment handoff.
AI-assisted routing
Add voice and form intelligence to capture after-hours demand, qualify non-diagnostic needs, and alert the team when priority requests arrive.
Performance command center
Unify traffic, calls, forms, reviews, rankings, paid spend, and appointment opportunities in one executive dashboard.
Your Command Center
Every Dollar. Every Lead. Every Decision — Visible.
Most healthcare marketing still runs on “spend and hope.” BSI replaces that with a live operating system that shows which campaigns, keywords, calls, and patient paths are producing meaningful demand.
For RECO, that means real-time visibility into the business side of growth: where appointment interest is coming from, which service lines are gaining traction, and what revenue potential is being created before the month is over.
Know What's Working
Every campaign, ad dollar, landing page, phone call, and tool is measured with zero ambiguity.
See Tomorrow Today
Revenue projections are built on live signals, not end-of-month guessing.
One Team. One Vision.
BSI and RECO operate from the same scoreboard, executing toward the same patient-growth mission.
You would not perform a procedure without knowing the patient's vitals. We do not run a growth campaign without knowing yours. Transparent. Measured. In lockstep.
RECO's unique advantage
A rare combination: community trust, advanced surgery, and practical access.
4
Four credentialed providers create a clear story of orthopaedic depth: Karl Siebuhr, MD; Jonathan Kletter, PA-C; James Phillips, DO; and Craig Melbourne, MD.
That story should not be buried inside generic navigation. It should become a local search asset, a patient education engine, a referral-confidence tool, and a measurable appointment-growth system.
Let's Build This Together
A full growth team aligned around RECO's next stage.
The opportunity is not “more marketing.” The opportunity is a coordinated growth department that listens, measures, adapts, and keeps patient access moving.
Creative. Responsive. On Mission.
You're not hiring a web design company. You're not outsourcing to a faceless agency that juggles fifty accounts and forgets your name by Friday.
You're bringing in BSI, founded in 2007, with nearly two decades of strategy, creative, technology, and results plus 30+ years combined experience across brand positioning, paid media, SEO, content strategy, AI integration, web development, and performance analytics.
John Maher, Angela Maher, Kaley Balcerak, and Andrew Weitknecht become your marketing department. Your strategist. Your creative director. Your CMO. Not on retainer, on your team, focused on RECO's visibility and patient-growth mission.
All of it, for less than what a single marketing intern would cost.
Angela Maher, CMO | angela@bizimagemarketing.com | (407) 832-7524